The Nike Air Max 90 Jacquard reimagines the legendary Air Max 90 with an updated woven textile and synthetic upper for a premium fit and comfortable feel. The Air-Sole delivers maximum cushioning and impact protection and Natural Motion-inspired flex grooves in the forefoot offer a smooth, flexible ride. This particular model is the home to the latest rendition of the brand’s ever-popular “Infrared” color scheme. The Nike Air Max 90 Jacquard “Infrared” will be available at CNCPTS beginning March 26 for $150 USD.Highsnobiety’s longtime Supreme expert, Ross Wilson, looks back at every single collaboration between Supreme and the brand with the Swoosh – Nike.
Over the past two decades, New York’s Supreme has collaborated with many names ranging between skateboarding and apparel brands, as well as technology, sporting goods, toy manufacturers and luxury fashion houses. When it comes to footwear collaborations, Supreme keeps ongoing partnerships with the likes of Vans and Timberland, but by far the most hyped and desired are their ongoing sneaker releases with Nike. For this article, we look back through the past 15 years to revisit the entire Nike x Supreme timeline.Back in 2002, in an era before YEEZYs and NMDs, by far the most sought-after sneakers on the planet were Nike SB’s reworks of the old ’80s basketball shoe, the Dunk. The previous year, Supreme had already worked with Nike by stocking a limited run ofJapanese Co.Jp Dunks alongside the precursor to the SB line – the Dunk Low Pro B. These sneakers were put on the shoe shelves of the Lafayette Street store, with no prior announcement or fanfare, and slowly sold through to local sneaker connoisseurs.
The Dunk had been in the wilderness for years but had built up a devoted following within Otaku culture in Japan, where Supreme was gaining something of a cult following through their small retail stores in Tokyo, Osaka and Fukuoka. The NY Supreme crew were fans of the Dunk, so sneaking a few pairs of Japanese edition sneakers into the Manhattan store was a clever way of both parties testing the water for the Dunk’s future launch to the skate/style communities.Launching Spring 2002 in limited colorways and with tight distribution, the Nike Dunk SB line was an instant hit with sneakerheads, but later that year when the most hyped sneaker teamed up with the most respected skate store, shit got crazy!